Search Engine Optimization - SEO
Conventional information sources such as Yellow Pages are rarely used anymore. These days a company's name or specific services are entered directly from the search box on Google or other search engines.
Each website contains visible and partially "invisible" data for the user, which enables search engines to include the content of the underlying website in their index. Maybe you have already searched for your company on Google. Entering your company's name may provide the desired result. But what happens when you enter one of your products or services in the search box? The placement of the listed websites is not arbitrary, nor are there any secret "magic tricks" to find your website by using a search engine without entering your company name but your maybe one of your services.
Successful search engine optimization requires a high level of specialist knowledge. In fact, if your website is not found by search engines, user of the search engine will find your competitors.